So, you've heard the concept “Rank and Rent,” but aren’t quite sure what it means ? In essence, it's a model where you identify a local property listing that's already poorly ranked in search results https://www.youtube.com/watch?v=bG3cswV58ek&list=PLnX6_g845KO9IsCEH4I9RYY2vA0O_0EZf