India’s Apparel market is experiencing structural change driven by digital commerce, evolving consumer lifestyles, and demand for comfort-centric fashion. Within this transformation, emerging online brands are building niche identities through focused product strategies and value-based pricing. Blueficus represents one such brand operating in the contemporary casual and athleisure seg... https://jaidendinru.wikikali.com/2041884/blueficus_building_a_competitive_edge_in_india_s_online_fashion_market